Frequently asked questions:

Who is Bright Smile Direct? Bright Smile Direct is a international supplier of Professional Teeth Whitening. We provide the same professional teeth whitening systems used by most cosmetic dentists. Thanks to recent technology, a special process has been designed which allows our customers to buy professional teeth whitening services lab direct--the same service that dentists have provided for years.  Bright Smile Direct offers consistently lower prices, on all orders, quantity discounts, and the best possible level of service – you can contact on 0753 164 68 68.

About Professional Teeth Whitening Systems

What is professional teeth whitening, or teeth bleaching?

It is a bleaching process that includes professional strength bleaching gel and custom fitted bleaching trays manufactured by the dental lab specifically to fit an individuals teeth.

Is it safe to bleach my teeth professionally at home?

Yes. In fact, many dentists consider this whitening process the safest cosmetic procedure available today. It is the same process used in dental offices. Professional teeth whitening has been used effectively on healthy teeth since 1986 with no apparent risks.  It is recommended you consult with your dentist before whitening your teeth.

Is this an over-the-counter product?

This is a professional system available direct from a certified dental lab, not an over-the-counter product. Dentists also purchase this same system from the dental lab. We provide a true professional system-with professional strength 22% carbamide peroxide gel and custom bleaching trays manufactured by the lab to specially fit your teeth. This system produces astounding results.

Is it Illegal?

It is not illegal to make your own impressions. By taking your own impressions you have saved yourself hundreds of pounds. 

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What is the Professional Teeth Whitening process?

What steps are in the teeth whitening process?

1. Upon purchase you will be given a professional teeth whitening system that includes everything you need to get the brightest whitest smile.
2. You make your own impressions and put them in the postage paid envelope. It is easy to do!
3. The lab manufactures your custom-fitted hand-trimmed bleaching tray that fits your teeth exactly.
4. You apply bleaching gel to the trays and start the whitening process.

What is included in the system?

Material to make your own impressions Postage paid return envelope to the lab, Maximum strength 22% high-intensity bleaching gel, Custom bleaching trays sent to you from the lab.

How long will this process take?

You mail your impressions to the lab via the postage paid envelope. The lab specialises in producing only custom bleaching trays.  Once you receive your trays you can start the process and start to see a difference within a matter of days.

Is it difficult to make teeth impressions?

Taking an impression is so incredibly easy. Anyone can do it without the assistance of a dental assistant. The most important thing to remember is to not bite down or move the impression tray from side to side.

Do you ship outside of the UK?

Yes, we ship most anywhere in the world for the same shipping and handling charge. Delivery time is usually less than a week. International customers should note that the postage paid envelope inside the system has UK postage. You will need to go to the post office to ship your impressions back to the UK with the proper postage.

Why are you selling the Professional Teeth Whitening System direct?

We've observed for years as cosmetic dentists charged as much as £500  for our service. All the dentist would do is have an assistant take the impressions of a patient's teeth. (Same thing you can easily do yourself, thanks to a new simple technology). The impression is then sent to the lab where they make the custom trays. The lab does all the work! The lab send the trays to the dentist, who then sends the patient home with whitening gel and trays. The dentist makes all the money for really doing very little. By going direct we are providing a service that makes teeth whitening affordable for everyone. This lab-direct process has been compared to the contact lens industry. Contact purchases were once the domain of opticians who exclusively provided contacts to their patients. Today the vast majority of people purchase their contacts directly at a great savings.

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Lab Manufactured Bleaching Trays

What are custom fitted bleaching trays?

A clear, flexible tray produced by the dental lab that fits comfortably over the teeth and holds the whitening gel in place. Our trays are comfortable to wear. They are manufactured to fit every crevice, nook, spacing, etc. between your teeth. These are the same custom mouthpieces that dentists provide.

How important are custom bleaching trays?

Very important. Having a tray that fits snug on your teeth is essential to assure proper bleaching and consistent results. It will also save you money: by allowing less gel to be used, by lasting many years, and if you lose them, they can be replaced. (See tray replacement warranty.)

What is the difference between the boil-n-bite mouldable mouthpieces and the custom professional bleaching trays?

The precision lab manufactured bleaching trays are more precise and more comfortable to wear. They help you save on the amount of bleaching gel needed and are better for people whose gums may be sensitive to bleaching gels. Custom mouthpieces are safer for the client to create since there is no boiling water involved in the formation process. They are also more comfortable than the bulky boil-n-bites.

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Laser Whitening and Power Bleaching

My dentist provides laser whitening or power bleaching. What is that?

Laser whitening as originally offered by dentists included real laser treatment. However actual lasers are rarely used today because the high heat of the laser caused teeth damage. Instead dentists use a curing light. This procedure involves placing bleaching gel on the teeth, propping the mouth open and using a curing light for an hour or so while in the dentist chair. The advantage to this procedure is that the bleaching effect is immediate, (however it is not permanent; you will still need to do maintenance bleaching.) This procedure is still called laser whitening and is also called power bleaching, or sometimes, surgical whitening.

How does your Professional Teeth Whitening System compare to Laser Whitening/Power Bleaching?

The only disadvantage is time. Our average customer will take 4 days to achieve this same whiteness. However, our system has advantages: It is much less expensive, you don't have to take time off work to go to the dentist, and it includes the custom trays that are used for maintenance bleaching. (Those who have their teeth "power bleached" will still need to do maintenance bleaching to keep up the whiteness.)

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Over the counter products

How does your professional system compare to over-the-counter (OTC) products?

Over the counter products have much lower concentrations of active bleaching ingredients. They must be used for considerable amounts of time, and will still not whiten as well as our professional system. Today's popular whitening strips have been frustrating and have become the best advertisement for our Professional Teeth Whitening system.

Which is safer?

Our professional system is safer. Many OTC products contain ingredients that are harmful to teeth, such as abrasives that wear away at the enamel, and acids which etch the teeth. Professional teeth whitening is believed to actually improve gum health.

Which costs less money?

Our professional system will save you money. Because OTC products must be used for long periods of time, they will actually end up costing you more!

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Bleaching Gel

Do you sell your bleaching gel on their own?

Yes! We sell our bleaching gel to existing bleaching customers. We have many customers who already have custom trays and who formally used another brand of bleaching gel.

Sticky gel formula.

Our sticky gel formula sticks to the tray and firmly holds it against your teeth to whiten. It is the perfect consistency for whitening.

22% carbamide peroxide pure blended gel.

This gel is a pure-blended concentrate and does not contain extra fillers. It is of the highest quality. Because of this concentration, it is recommended that clients use custom-manufactured whitening trays, and bleach from 1 - 3 hours per day. This gel is 40 percent stronger than 16% gel and is the popular choice among teeth whitening clients today.

Bleaching gel strength and sensitivity.

Customers sometimes mistakenly believe that weaker-strength gel will lesson the chance of teeth sensitivity (which is temporary). However, sensitivity is related to how long the bleaching gel is in contact with the teeth and gums, regardless of the strength. Since 16% bleaching gel must be used longer per day to achieve the same results (and 10% gel even more so), 22% gel becomes the better choice for sensitivity issues.

Gel freshness.

Gel is guaranteed fresh. The lab takes great care in making sure that the gel is purchased fresh, is stored properly, has not aged, and is of the finest quality.

Exclusive metal tip.

The gel is packaged in 1cc syringes with an exclusive metal tip, which ensures accurate usage and avoids waste - a common problem with many other teeth bleaching products. Concentrated gel, with no added fillers or ingredients, means only a very small amount per teeth is used to achieve your desired whiteness. Each syringe should last from 4 - 6 days. We also have found the syringes to be easier to manipulate, easier to store, and more affordable, thereby providing the very best value.

Gel life.

Gel has a 2 year life at room temperature and even longer refrigerated (up to 6 years). Bleaching gel should not be stored at high temperatures, nor should it be frozen.

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About Bright Smile Direct.

Who is Bright Smile Direct?

Bright Smile Direct is a international supplier of Professional Teeth Whitening. We provide the same professional teeth whitening systems used by most cosmetic dentists. Thanks to recent technology, a special process has been designed which allows our customers to buy professional teeth whitening services lab direct--the same service that dentists have provided for years.  Bright Smile Direct offers consistently lower prices, on all orders, quantity discounts, and the best possible level of service – you can contact on 0753 164 68 68

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